Let’s touch on Hyphen for a moment, which is the business you run with your partner Eivend Borgersen. How was that created?
I was really lucky that it got to the point where the business needed to expand, and being one person, there was only so much I could do myself. I do get hit up by a lot of overseas companies who want me to outsource stuff to them, but I don’t believe in that business model, so I chose not to do that.
My partner is also a design and developer, so the logical first step for me was to see if he was interested before I started looking for other people. He loved his job at the time as he was working at a great studio, but he was tempted to work with me so I latched on and dragged him out the door. Laughs.
We haven’t looked back. He’s learned things from me, I’ve learned a hell of a lot from him so it’s really good.
Can you talk about your different strengths/weaknesses and how they complement each other?
Since I had been doing the sole business thing for a few years already, so I brought those skills to the table. Everyday things like creating quotes, invoices and client management tasks. Since Eivend was working in a studio that had product managers for those things, he literally just had to do his role.
But he has brought over a lot of his studio experience, in terms of productivity and collaboration options when working on large projects. Before it was just me working on things, so it didn’t matter if nobody else could access that code or understand it. It was like having a messy desk when only you know where everything is, but now it’s a lot more structured and organised.
We are now essentially a little studio, so everything is setup as it would be in a larger studio. Since he's Scandinavian his design aesthetic is really different to me. It’s good because we can work with more varied clients on big commercial jobs as he has that experience but we can also do the small to medium sector as well since I have that experience. Working together just adds that extra breath of experience.
What would you consider to be your greatest achievement so far?
Oh I’ve had some pretty big OMG moments that have been pretty cool. I can get so much satisfaction out of putting up a simple website. Sites which I’d never get awards for or people in my sector would ever see, but it makes a massive impact for the client. That’s my job at the end of the day, so those moments of “yay it’s launched” and getting their feedback is a big one.
Getting published in Cosmopolitan magazine was pretty cool so I could show my Mum. To be featured with people that you admire is nice. Some of the clients we are getting in now are quite cool, and you have to think to yourself “wow this girl from Cessnock is now sitting across the table from these people”.
But in saying that again, it’s usually the smaller jobs that I get the most satisfaction out of because they’re a bit more creative and flexible. Every job has its blessings really.