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Jason de Plater | Wedding & Portrait Photographer | Sydney, Australia

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elize-strydom-interview-1.jpg

Elize Strydom - Small Town Girl Project

Jason de Plater June 23, 2015

Can you describe what you do for a living?

For the last seven years I have been working for the ABC (Australian Broadcasting Corporation). Five years in Sydney and two years in Coffs Harbour on the North Coast of New South Wales. I work as a radio journalist which means I prepare and present radio news bulletins, primarily for Triple J news. When I’m not doing that I write original news stories, typically with a youth affairs focus.

Was youth affairs something that you steered your career towards?

I just knew that I wanted to work for Triple J. I figured I would need to get into the ABC first and then slowly work my way towards Triple J. When I was at University I did a professional placement at ABC North Coast in Lismore and that helped me get a foot in the door when the job came up in Coffs Harbour. I was there for two years and as soon as I started that job my boss said to me “So where do you want to be? What’s your goal? When I said Triple J, she said “Ok, we’ll get you there.” So that was my focus for a few years.

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How was the idea for the Small Town Girl project born?

When I moved to Sydney, I met girls who had lived there all their lives. Once I got to know them, we’d talk about our teenage years. One day I thought wow, they have had quite different experiences to me. On the weekends they would catch a train into the city on their own and go to these huge shopping malls, concerts and galleries, that sort of thing. My weekends in Grafton were spent playing down by the river with my brothers and building treehouses, it was so much more wholesome! Laughs.

We just didn’t have access to the same sorts of things. I thought it would be interesting to go back and re-examine my teenage years, almost re live them through these girls that I photographed. See what had changed, what was the same, and sort of cover old ground so to speak. To go over my teenage years, see what lessons I had learned or forgotten and what things I really needed to hold onto to take me into my next stage of life. Just to put the focus on a stage of life of when you’re living and not really examining. Teenagers are not saying, "I am teenager, now I am going to do this and do that." They're just living their life. So I wanted to put the spotlight on it, having had 10 years of distance from that stage of life.

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You have a unique viewpoint on that as well because you have lived in the country but also seen the other side, the city side of life. That must have shaped how you approached the subject too.

Yes, I was surprised by certain things the girls did or didn’t have access to. But then I realised oh, this is how it was when you were a teenager, I had just become used to all the creature comforts of the city.

What were the main things that stood out for you in these girls lives compared to your teenage years?

I didn’t have the internet! I remember getting an email address in year 11 but we didn’t have the internet at home so I just used it in the library and emailed my friend who was sitting next to me. I feel like the internet has opened up a whole new world for the girls. When I was growing up for instance, fashion, you had no real idea about what was fashionable or not. You could buy magazines but now girls have access to a myriad of style blogs or they could watch a live runway show stream from New York. Whereas back in my day, you’d buy whatever you could get at the local store. Everyone would buy and wear the same clothes but now with online shopping all the possibilities are there.

Do you think that is necessarily a positive thing? It may mean they still don’t have a voice and are so far removed from that world due to their location.  

I think the internet allows teenage girls now to represent themselves. I don’t necessarily think they need me to give them a voice to show the world who they are. They can create a Tumblr, or do whatever they want in so many ways that I wasn’t able to when I was younger. Most of the girls that I photographed have a phone with the internet and that has sometimes made communication with them difficult. Sometimes they kind of retreat and just stare at their screens, which I can do too, but I didn’t when I was a teenager. Back then, there were less avenues and ways of knowing what was going on in the outside world.

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When you were a teenager did you know you wanted to be a photographer?

My Dad has been a high school art teacher for his whole life and photography was something he taught as well. There were always SLR cameras around the house. He would set up a dark room in our laundry and show me how to develop photos. That was very exciting. I think I was just always around it and would often look at magazines to rip out photos I liked and place them in a scrap book, writing notes around them. I didn’t really understand composition but I would study and wonder how to replicate them.

How did you go about finding the girls to be part of the project?

I found all the girls through the internet. The first four girls that I photographed in Australia were friends of friends, or little sisters of friends, just people who were connected to me through a mutual person. When I photographed girls in the United States, I did a post on my blog saying “Hey I’m coming to the U.S. to do this project, if you’re interested, get in touch with me." I had friends share it on all of their social media platforms and then I started hearing from girls in tiny towns across the United States.

You have a talent for capturing discrete moments in a photojournalist way but there’s also the somewhat staged moments in your portraits. It's a good balance between the two styles. What do you think has prepared you best for approaching this kind of work and earning the trust of these girls that you just met?

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Did you have any idea what kind of girls you hoped you document? 

I never really asked or looked for a specific girl, like “I want you to be a sports person or musician etc”. Whoever was fine with me as long as she was between 13 and 18 and lived in a small town.

Which part of the photography process do you find most rewarding? Shooting, editing, curation for exhibition or the sharing? 

Definitely the shooting. I’ve often thought that if (and touch wood this never happens), but if all my negatives were somehow burned or my computer was run over by a car and I lost my hard drives, I would still feel that it was a really worthwhile experience. Just getting to know the girls, having access to their daily life and seeing what life is like for someone other than my myself is so exciting for me and really fascinating.

It just so happens that I have a camera to capture it. I see my camera as my way in to these families who wouldn’t normally let me come to stay with them. Just because I have a camera they give me access to so many things that I’m really curious to see.

The camera is amazing in that regard. It opens doors and gives you a reason to be there. As long as you’re holding that small black box in your hand, suddenly everything makes sense. 

Yes, I know! Often they don’t even ask to see the photos. It’s more just about that experience of having someone stay with you for the week. Someone who is interested in your life and wants to know who you are.

That’s really nice and selfless of the girls. I would think they would be curious too!

Some have asked for specific photos but the majority just say “Thanks I really hope that works out for your project”.

A selection of photos from Small Town Girl project by Elize Strydom.

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There’s a timeless quality to some of the moments in the exhibition because you kept the emphasis on the girls themselves. It is not shot in a materialistic way as with a lot of teen coverage. Their surroundings make up a part of their personality too almost like you were preserving their youth.

Yes but I don’t want to glorify youth as I think that happens enough in the media. I think a lot of the photos that I take are just really mundane moments. They’re not the highlights from teenagers years, perhaps the moments on a Saturday afternoon when they’ve got nothing to do, their friends aren’t around and they’re just alone in their room.

Did you find the girls were quite content with living in the small towns or did they have dreams of moving to the city?

I was surprised because the majority of the girls were content and appreciated where they were. One girl in South Africa in particular said that her friends in a larger town nearby were envious and said “I wish I lived here” when they came to visit her. She just had so much freedom to do her own thing in a beautiful little town. But there were others who said, “I can’t wait to get out of here and get on with my life.” They were the ones who felt like the odd one out or that nobody understood them. They hadn’t found their people yet and hoped that they might in the city.

What made you choose South Africa and America as some of the places for the Small Town Girl project? 

I chose South Africa because it’s the country I was supposed to grow up in. My parents were married for 12 years living in South Africa with my brother. They separated just before I was born, resulting in my Mum moving to Australia and raising me here. She remarried when I was 7 to my step Dad who is the art teacher. I have often wondered what my life would have been like if my parents had stayed together and raised me in South Africa.

I photographed in Australia because that’s where I was born and raised, South Africa because that’s where I was supposed to be born and then America because that was the country that I wanted to grow up in. I just idolised American culture growing up.

What was it like meeting your birth Dad in South Africa on your latest visit there? Were there are similarities between you and your Dad even though you have lived your life apart?

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What do you hope people take away from this project?

I just hope they get a sense of what it is like to be a teenage girl in a small town. I hope they consider things that they haven’t considered before. That they can put themselves in the place of these girls, have a bit of empathy and just imagine what it would be like to be in this girl’s shoes. I hope it prompts them to think about their own adolescence and teenage years. What they can remember and what they’d rather forget.

If you are a teenage girl or guy looking at the project, I hope that it makes you appreciate the life you’re living now. Just enjoy that stage of life and not be in a hurry to grow up.

What is your most treasured possession?

Oh it would definitely be something I couldn’t replace. Often people ask if it’s my camera but I don’t think it is because I can replace my cameras. Probably my film negatives. That’s what I’d grab in a fire.

Do you have a favourite photograph?

17 year old Jenn from New Albany, Ohio. Photo: Elize Strydom.

17 year old Jenn from New Albany, Ohio. Photo: Elize Strydom.

Let’s talk about why you decided to shoot this project on 35mm film.

Sure, the big reason I chose to shoot film was because it completely changed the way I shoot. I still shoot weddings and live music gigs on digital but it’s funny, I look at those photos and I just don’t value them the way I value the images made on film. I feel that shooting film slows me down and forces me to get better technically. If you make a mistake, you can’t afford to keep making it so you need to fix what you’re doing wrong for the next roll.

Having 36 exposures on a roll of film gives you limitations. You’re more likely to try to get the shot in one or two frames as opposed to taking 10 shots of the same thing.

Also I hate editing photos. I like that somebody else develops and scans them for me so they arrive in my computer looking perfect or not perfect. That’s another thing I love about film, the imperfection, because it represents my personality and lifestyle. Nothing in my life is neat, precise and polished. I think the flaws, grain and texture in film are more representative of my personality.

It’s a more simple and pure way to work too. I think there’s a perceived honestly that comes with film that you don’t have with digital. Of course you can edit film photos, but people have a perception that film is untouched. It can feel like a better representation of what it was like to be there.

Yes and I can definitely tell the difference after I go from editing my digital photos back to my film images, you can see such a difference. There’s just so much more depth and richness to them, whereas the digital images seem so flat in comparison. Also because I am relating this project back to when I was a teenager, film is appropriate because that’s what I shot at that time of my life. Our family didn’t have a digital camera until I was 18.

Where do you find your inspiration? Have you been able to tap into a certain time of day or mood when you feel most inspired?

So often it’s just about the light. That may sound silly but often it doesn’t really matter who the subject is for me to want to take a photo. Light is a huge inspiration, as lame as that sounds. Different times of day effect that, I’m a big fan of golden hour. In terms of photographers, I think who I admire has changed a lot. Now I seem to be inspired by anyone who is committed to a project and pursues it, not relentlessly, but makes it their number one priority and is just consumed by that project.

You hear of people who do long term projects over years. I feel that it has become harder and harder to do. A publication won’t pay you to spend a year shooting one subject anymore, or if they do, I’d like to know about them! A lot of photographers have their ongoing projects and then also things to pay the bills at the same time, finding a way to make it work. It’s definitely harder but still possible if you want it bad enough.

What’s next for your photography?

That’s a little bit scary because I have been with this project for three years now. It has been my go to thing. Now with this exhibition, I will be drawing a line in the sand and saying to myself ok, I am done with that for now. I don’t think Small Town Girl is entirely finished but there will be a break for a while. I definitely found a lot of things in South Africa that I’d love to pursue. Smaller projects that I’d be interested in shooting... but I need to find a way to go back.

Thank you for your time Elize.

Interview and photographs by Jason de Plater.

In Conversations Tags Film, Portrait
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Haydn and Felicity - Adventurers

Jason de Plater August 27, 2014

When Haydn Lochhead (25) and Felicity Regan (24) needed a change of scenery in their lives, they decided to embark on one of the biggest road trips someone can take... Driving around Australia over 7 months coming to a grand total of 27,000kms.


What were you doing before you decided to go on this trip?

Haydn Well straight out of school I got a traineeship with a company called Illawarra Retirement Trust that is an Age Care and Retirement Provider in their procurement department. I have been there for 7 years and am now a full function accounts payable clerk.

Felicity I used to work for IRT too as an in home carer. It’s funny because I actually met Haydn two days after I quit.

Haydn It was a good conversation starter that’s for sure. It got us talking and the ball rolling laughs.

How did you end up meeting?

Felicity I went out with a friend who said he had some lovely people for me to meet. It turned out to be Haydn and his older brother. After some casual drinks at the old Oxford in Wollongong we just started talking. We didn’t exchange numbers but kept running into each other.

So you weren’t set up at all? How many years has it been now?

Felicity Not at all, we just talked for a while that day and kindly exchanged a goodbye. Then we kept running into each other in the weeks after. It has been 5 years. We started dating after only a month or so of meeting each other.

Haydn Not planned at all. I tried to play it cool but I knew straight away… laughs. 

What were you doing when you got the idea to take the trip?

Felicity I was working at Virgin as a domestic Flight Attendant. I was with Virgin a bit over two years which is long enough to realise that the lifestyle is so different from most industries. You can do four sectors in a day, which is a 10 or 12 hour day and you don’t know if you’ll finish in your home city or elsewhere. I only saw Haydn twice a week even though we lived in the same house. 

I had completed half a degree in Nursing down in Wollongong. I enjoyed the course but it wasn’t the right time for me and I wanted to keep the job at Virgin. I decided to apply to study at University via correspondence. That fell through when they only accepted me for a fifth of the units I completed. It felt like I had done a year and a half of study for nothing.

The idea of travel was running through my head, I needed to get away for a while. I went home and posed the idea to Haydn of traveling around Australia. He was a little bit critical of it at first, wondering how we would do it but we decided on it together...eventually laughs.

Haydn We had discussed the idea before of seeing our own backyard. I know my parents did the trip when they were around our age in a Jeep. So it kind of sung true as it was something we should do.

I think it’s good to go when you’re young but the common thing is for people to see it when they’re older or retired.

Felicity That’s exactly it. We met a lot of the Grey Nomads. There’s not many young Australians travelling the country. We found that people were surprised we are Australian. They guessed we were German, Swedish or French but we were like “oh no, we’re just from Wollongong”.

Take us through the places you visited when you drove around Australia.

Felicity We began our trip in Wollongong then continued down the coast to Wilsons Promontory, followed by the state of Victoria to Melbourne where we visited some friends. Up next was the Great Ocean Road, Mt. Gambia and followed the coastline to South Australia for the Fringe festival. March is a busy time in Adelaide so it’s a great time to visit. We met a man who recommended the  Flinders Ranges. We didn’t have plans to go there but we took his advice and It ended up being one of the trip highlights.

Haydn It was extremely isolated and the first red coloured dirt we came across. We realised that was the start of the ‘real’ outback and was a reminder to carry enough water and fuel. It’s recommended that you carry 10 litres of water per person, per day. We could get by with 5 litres of water per day, but your eyes and lips dry out from the heat. We had two spare tyres with us the whole way too.

Felicity After the Flinders Ranges we saw Eyre Peninsula, Port Lincoln and back up through Streaky Bay across South Australia. Once you get past Eyre Peninsula it’s not very populated as it’s almost the Nullarbor. We went to famous surfing place Cactus Beach which has massive sand dunes and salt lakes. Not to mention the Bronze Whaler sharks and white pointers.

Haydn The surf break is amazing. Cactus beach is about 20 kms out of Penong, South Australia down a bit of a rough road, but it’s worth it.  It’s described as a kind of a Galápagos Islands experience because of the wildlife. It looks like there’s about 50 different types of birds hanging out on the sand.

Felicity We reached the Nullarbor and stopped to sleep at the Bunda cliffs which were incredible. Basically we followed the coastline along to Western Australia, right down to Augusta. Up the coast through Margaret River, where we spent a bit of time before reaching Fremantle and Perth. Next stop was the Pinnacles Desert near Carnarvon which had bright yellow sand with incredible structures that kind of looked like a graveyard.

Then we continued north of Perth to Kalbarri which I think is very underrated, to the mining areas of Port Hedland and Broome. We were going to go to Karijini National Park, but it’s best if you have a 4WD for those areas. We went up as far as Derby, which is an interesting little community. We then ventured across to Windjana Gorge. Once you get past Broome it’s so isolated and different from the East Coast. Then we went to Halls Creek and Wolf Creek. Wolf Creek crater is spectacular. That’s down the Tanami track, which is a challenging road. Next was Kardinya before we went over to Darwin, Northern Territory back down the Stuart Highway to Alice Springs, Uluru, Watarrka National Park, Devils Marbles, Kings Canyon. I would encourage anyone to see the beautiful Kings Canyon if you’re going anywhere near the centre of Australia.

Threeways near Tennant Creek was next before going across North Queensland, through Mt. Isa, Charters Towers, to Townsville. We went up as north as the Daintree Forest, Cape Tribulation. We then made our way down the east coast for the return leg back home.

Was there much you couldn’t do because you had a van instead of a 4WD?

If you were to do it all over again, what would you do differently?

Felicity I would go for longer but I should be pretty happy with a 7 month trip! We didn’t stay in any place long enough to experience how it would really feel to live there. Even when you stay for a week, you can’t quite experience what it’s really like to live in an isolated community.

After 7 months, were you exhausted from living out of the van?

Haydn Some days were hard because you didn’t have a room to retreat to. The bed in the van left enough room for sleeping but you could never just close your door to get away from everyone if you were having a bad day.

Felicity It was difficult when it was really hot and there’s nothing you can do to cool down. Otherwise the close quarters wasn’t too bad. The basic act of getting water was such a simple task I took for granted previously. Finding sources of water and showers can be tricky, because it’s not great to go a week without a shower laughs. 

Tell us about the van. How did it evolve over the trip?

Haydn Flick did the decorating, she put up lights and made it a home. I made it semi functional. It’s a 2001 Ford econo van. I bought it from work as an ex laundry van, it had never done a hard days work in its life.

Felicity It’s a hard find. We were lucky to find something like that to use for a backpacking vehicle. Haydn fitted it with a solar panel, which ran us a fridge, so that was a nice luxury.

Haydn We had a dual battery system. That second battery was charged via a solar panel on the roof. It had limited power, so it could only power the fridge and charge your phone, but it was a nice luxury.

Felicity For my birthday we were at Wilpena Pound, Flinders Ranges. We went to the pub to spoil ourselves for dinner and saw that Flight MH370 disappeared. We then realised just how much of the news we were missing.

Did you run out of things to talk about? Listen to a lot of music? I can’t drive for 10 minutes without playing music laughs. 

Haydn Surprisingly not, quite the opposite!

Felicity Heaps of people said to us, take audio books and an iPod. We just talked in the car as we drove. My MacBook was good for watching a movie sometimes but then the dvd drive broke, ending that activity. We had a mobile internet USB stick to use which was handy for looking up camps in advance. 

Any negative experiences with people along the road?

Felicity I think there’s a lot of lost souls on the road. We came across a lot of people that were homeless, but you wouldn’t have guessed it at first. When you realise they’re living in their cars, it’s sad because they were quite isolated from society.

Haydn There was a man that we met in Adelaide. We were just walking past and he said “Come for a beer!” he didn’t know us, but thought we were French or German. We decided to join him. He lived in the caravan park where we were staying for the week in Adelaide. The Fringe Festival was on so we wanted to be close to everything. He just seemed really lonely and was desperate for someone to talk to.

Felicity It wasn’t a negative experience, but I was a bit scared. He said a few things that were a bit out of touch. He was feeding crows and there were heaps of skulls around his caravan. It was just a bit uncomfortable and then he kind of didn’t let us leave for a while… but in the end he got too drunk and passed out so we left. 

How was the fuel situation? That’s a pretty crucial part of the road trip, were any close calls?

Are there any places you would revisit? What were the highlights for you?

Felicity The first place that I would go back to is Wilsons Promontory National Park, Victoria. It’s beautiful with lots of wildlife, yet not that isolated. 

Haydn Around the coast of South and Western Australia was some great, big surf so I loved being able to get the surfboard out a lot there.

What advice would you give people interested in doing the same trip? How much would you recommend people budget for a trip like this?

Felicity If you wanted to go for 6 months, excluding the cost of buying your vehicle I’d recommend about $8,000 to be pretty comfortable. That would help cover any mishaps that could happen along the way. It’s not that expensive when you compare it to an overseas holiday, so if you want to see your backyard it is totally possible. 

Haydn It is affordable if you take the right vehicle and you plan where you’re going to stay wisely. Flick had a useful app on her phone which showed free camping sites. We travelled 27,000km so take into account the fluctuating cost of fuel, that is the most expensive part of the trip. Make sure you free camp whenever possible too.

How much time did you spend travelling with other people? 

Haydn When travelling, every time you meet someone new it’s always the same conversation. “Where you from? Where you going?” With Grady and Connie, it was at least a month which was enough time to get pretty close. It was refreshing to have deeper conversations again. Grady was from Washington, USA and Connie was from Germany. They met in New Zealand, started dating and moved over to Australia where they worked in Cunnamulla, outback Queensland before 6 months of travelling. We were with them all the way along the South Australia Coast until Perth.

What kind of food did you survive on?

Felicity It started off pretty lavish at first. We went from buying a lot of vegetables to just tuna most days for lunch or some crackers with cheese. Make sure you grocery shop before going into any rural areas.

Haydn You get influenced by who you travel with as well. I’d have a big breakfast with Connie and Grady but Flick just stuck to porridge. We also had pancake day, or in a good seafood area, we’d stop and get oysters or fresh prawns. 

Food is such a big part of travelling as well. You’ve got to try the best things the locals have to offer!

Felicity Definitely. We did splurge and go to some nice places along the way to treat ourselves. We didn’t cook on fires, most of the time we had a double gas burner run by the little gas canisters. That worked quite well. 

Any tips for people who wish to do it on a budget? 

Felicity We were just really frugal when saving for the trip. We budgeted for accommodation but also did a lot of free camping. I don’t think a lot of people realise but caravan parks can become quite expensive over time when it’s $40 per night.. We only did legal camping but there’s a lot of people out who backpack and stop anywhere but I wouldn’t recommend that.

What were your experiences with Indigenous culture? 

Felicity When we travelled it really opened our eyes. That was really important to me because you just don’t learn about the their history, which is the real history of Australia in most schools and I think that’s awful. There’s so many past and present Indigenous issues that aren’t talked about or at least acknowledged. Discovering this in person was an important part of our journey.

Did you get to visit any Indigenous communities?

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What did the trip teach you about each other even after having been together for 5 years?

Felicity Haydn is pretty resourceful but working in his office job everyday, I don’t know these things. He’s pretty handy to have around laughs. We realised we had to talk to a lot of strangers too. I’m now more positive about seeing the best in other people since I now know how easily someone can effect your day.

Haydn Flick had good attention to detail with directions and was very assertive with people. I would fluff around or be a bit shy to ask someone so that’s her customer service coming into play. I’ve never had a customer orientated job before so I now I feel more confident about interacting with lots of different characters.

Gallery of Haydn and Felicity's photos from their journey.

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Madeleine Burke - Web Designer and Developer

Jason de Plater June 20, 2014

Can you describe what you do for a living?

I’m a web designer and developer. I design and develop custom websites and blogs for people.

What gets you out of bed in the morning?

Usually my pug, sitting on my head! Laughs. Learning new things is what keeps me ticking. Whether it’s just how to bake scones without stuffing it up or learning a new piece of code. That’s probably what keeps me ticking day to day. 

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What’s your favourite thing you’ve learned this week?

This week I am working on a big project so I learned a fair amount of javascript and animation that I haven’t used before. 

When do you feel most inspired to be creative? Have you experimented with what works best for you?

I’ve found in the last month that I’m definitely a morning person. I’m at my peak between 4am and 6am and then it goes all downhill. Laughs. I started drinking more black tea because it’s the highest in caffeine so that’s my go to now.

I feel the most creative when I work with other designers. I’m working with one of Sian Richardson’s designs at the moment so I feel most creative when a client challenges me to do something that I haven’t done before.

I’ve got quite an engineering brain in a way. I need to know how everything works. It doesn’t matter that I’m not building it myself, I just need to know how it works, why it works and then go from there. My creativity probably stems from my problem solving background more than anything else.

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From what I’ve found, that’s the opposite to most designers who are visual people and terrible with maths. That’s interesting as it obviously leads to your developer side.

I did four unit maths and physics at school. I ate it up for breakfast. But I think whichever way you come to it, and whatever form it takes doesn’t matter, as long as there is a push to do something different. I don’t think nerds and techs that work in Silicon Valley are any less creative than a graffiti artist on the street, it’s just a different form of applying it. You can look at some websites code and go wow, that’s beautiful you know, but coding is just another language. Whether it’s painting, poetry or writing it’s just another form of creativity.

Yes, it’s just a different form of expression. When did you start freelancing? Have you always wanted to be a web developer?

I started learning how to code when I was 13. I grew up in this weird generation, when we had computers at 11, then dialup internet and we didn’t really know what it was. To me it was always just a hobby, so I went down the route of wanting to be a Psychologist, Criminal Lawyer or Teacher. It took me a while to come back and work out that I could actually make a living out of my hobby. So I switched from a psychology degree, to visual communication design degree and loved that. It was surprising that they didn’t teach me how to code for that degree, so teaching myself earlier turned out to be a good thing.

I started a freelance design business in second year Uni. I kept that going while working for a few studios but went full time two years ago. 6th September, 2012 was my first day of needing to pay bills with my hard earned money. Not that you don’t do that when you’re working for someone else but I was in total control of bringing that money in.

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Let’s touch on Hyphen for a moment, which is the business you run with your partner Eivend Borgersen. How was that created?

I was really lucky that it got to the point where the business needed to expand, and being one person, there was only so much I could do myself. I do get hit up by a lot of overseas companies who want me to outsource stuff to them, but I don’t believe in that business model, so I chose not to do that.

My partner is also a design and developer, so the logical first step for me was to see if he was interested before I started looking for other people. He loved his job at the time as he was working at a great studio, but he was tempted to work with me so I latched on and dragged him out the door. Laughs.

We haven’t looked back. He’s learned things from me, I’ve learned a hell of a lot from him so it’s really good.

Can you talk about your different strengths/weaknesses and how they complement each other?

Since I had been doing the sole business thing for a few years already, so I brought those skills to the table. Everyday things like creating quotes, invoices and client management tasks. Since Eivend was working in a studio that had product managers for those things, he literally just had to do his role.

But he has brought over a lot of his studio experience, in terms of productivity and collaboration options when working on large projects. Before it was just me working on things, so it didn’t matter if nobody else could access that code or understand it. It was like having a messy desk when only you know where everything is, but now it’s a lot more structured and organised.

We are now essentially a little studio, so everything is setup as it would be in a larger studio. Since he's Scandinavian his design aesthetic is really different to me. It’s good because we can work with more varied clients on big commercial jobs as he has that experience but we can also do the small to medium sector as well since I have that experience. Working together just adds that extra breath of experience.

What would you consider to be your greatest achievement so far?

Oh I’ve had some pretty big OMG moments that have been pretty cool. I can get so much satisfaction out of putting up a simple website. Sites which I’d never get awards for or people in my sector would ever see, but it makes a massive impact for the client. That’s my job at the end of the day, so those moments of “yay it’s launched” and getting their feedback is a big one.

Getting published in Cosmopolitan magazine was pretty cool so I could show my Mum. To be featured with people that you admire is nice. Some of the clients we are getting in now are quite cool, and you have to think to yourself “wow this girl from Cessnock is now sitting across the table from these people”.

But in saying that again, it’s usually the smaller jobs that I get the most satisfaction out of because they’re a bit more creative and flexible. Every job has its blessings really.

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You talked before about getting up early to stay productive. How do you stay motivated? 

I’m one of those people who will just work until I crash. So for me it wasn’t so much about being motivated as it was about finding ways to work smarter, not harder, and finding that balance. It has taken me a while to realise that sitting in front of a computer for 16 hours isn’t really benefitting anyone.

In what I do, people tend to want their websites now. They don’t understand that it is a process that takes time. So the pleaser in me always wants to say “yes sure, we can do that” but you always end up with some half baked product or I get sick from overworking. Nobody is happy in the end. Finding the balance of hours in which you are most productive so everyone benefits is what matters in the end.

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At your craziest, what kind of hours were you doing, and what is that refined to now?

Some of my craziest weeks have been a 4am start and then a 1am finish. Yeah, you do go a bit crazy. Working weekends and not leaving the computer is full on. You get so tired and overwhelmed that you end up having to re do everything again.

I still like to get up early and get working, but usually it’s working till 11am, go on a break for a couple of hours, come back to do a few hours in the afternoon before I clock off at 4pm. I then have the night to myself to read, cook or watch TV. I try to have strict hours to myself now and don’t work overtime unless there is a valid reason to do so. With deadlines, it’s great to meet them but it’s not life or death.

What’s your favourite part of the design process? 

It changes from project to project. You can get some that are really interesting with how they are going to be structured and function. With those it is the wireframing and sketching stage that is interesting as that’s essentially when you can be the most creative. Others it’s purely about “how can we make this look awesome?”. Then the dev phase is, “this looks awesome, how can I make it work?” That’s why I like being able to do design and dev, I don’t get bored as there’s always something to push me.

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Which is closer to your heart, development or design?

Oh, ask me Monday and it will be design, ask me Tuesday and it will be dev. I go through phases where one week I’ll be doing heaps of dev and hate it, then the next week I’ll be doing a lot of design work. I suppose dev is closer to my heart, because I’m doing a lot of it, learning heaps and getting that satisfaction back. But then I’ll do a design and say “oh yeah, go me!” Laughs.

What’s something you haven’t achieved yet that you’re aiming for? What are your current goals?

I don’t have a list of what I need to do to be satisfied. I’m just going on the ride and enjoying it. If you work hard, do a good job and love what you do, success is going to come along with it. You can’t work hard and love what you do without having some success come your way.

There’s a famous quote that comes to mind “The harder you work, the luckier you get”. (attrib Gary Player).

That’s so true. I always say to Eivend, oh we are so lucky. He says, yes we are but we work very hard, it’s not all down to luck. But I like to think that I am still a bit lucky.

What’s coming up on the horizon?

I started my own blog recently The Daily Mark. It’s going really well so it has my heart and soul at the moment.

What are your favourite places online?

  • Twitter – It’s a curation of totally different people really which means I see really good content. 
  • Refinery 29 – I'm enjoying Drew Barrymore's content at the moment.
  • Pretty Fluffy – A blog for dog owners – I got do the development of their new design!
  • Mashable – Social media news.
  • Buzzfeed – Social news and entertainment.
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Thank you for your time Madeleine.

Interview and photographs by Jason de Plater.

In Conversations Tags madeleine burke, web design, developer, hyphen
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Jason de Plater | Wedding and Portrait Photographer | Sydney, Australia